Online Course in Event Management

EVENT MASTER COURSE

Hands-on online training in professional event management.
This course makes it incredibly easy to plan and organize inspiring corporate events to perfection.

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Your next Event – Perfectly prepared

Course Overview

• 
  This top-rated online course from AdCoach, the publisher of EventMasterBook.com and organizer of the global EventMaster.Club, will guide you step by step through all the key tasks of professional event management.
  Publisher: AdCoach Academy | more information
  
• Course Description:
  The EventMasterCourse is a self-paced online training in professional event planning and management. Quickly, and without being overwhelmed by theory, you will learn how to plan and manage inspiring business events (corporate events, events in a business context). During the course, you can work directly on your own event projects. New for 2026: Numerous tips for AI support.
• Course Scope:
  The EventMasterCourse by Adcoach provides: 8 lessons on the 8 fields of action in event management, 14 video tutorials, and 48 high-quality checklists that direct your attention to all relevant details. The 2026 edition contains practical tips on the use of Artificial Intelligence (AI) during the event planning and management process. Your key benefits are a proven methodology for professional event planning and a checklist collection that is probably unique in the world.
• Attendees:
  Professionals and young professionals in companies, organizations and agencies, with or without prior knowledge of professional event planning, event marketing, event management. The course is perfect for anyone looking for a practice-proven methodology to plan and organize events in a business context (e.g. customer events, team events, networking and community events).
• Core Focus Areas (Course Topics):
  • The 8 key topics: 1. Fixing the framework data, 2. Developing the event concept, 3. Planning the budget, 4. Setting the timing, 5. Fine-tuning the event components (location, program, catering, guest services, decoration / technology / furniture / other equipment, legal affairs and security, logistics, etc.), 6. Event marketing, 7. Event direction on-site and team management, 8. Post-event activities, follow-up.
  • Specials: "Switch to Digital" – comprehensive advice for planning digital events and hybrid events.
  • Bonus content: Sustainable events, international events, collaborating with influencers, NEW (2026) AI tips (AI assistance)
• Course Duration:
  You have a total of 90 days’ access to the online course (self-paced training). Within these 3 months, you can repeat the course or individual lessons as many times as you like, e.g., to plan multiple event projects. Concise video tutorials, each approximately 6–16 minutes long, deliver compact, practical know-how. The supplementary materials support you in planning your own event. The full course takes approximately 16–20 hours to complete, with the actual duration depending on the intensity of individual engagement.
• Certificate of Participation:
  The course certificate will be delivered as: 1. JPG image/badge, 2. printable PDF. It confirms participation in the self-study course (no progress tracking).
• Current Course Version:
  Vol. 2026 (including AI tips)
• Language:
  The course language (all course materials, support, communication) is English.
• Course Fee:
  One access code (for a single user) – 490 EUR. The fee includes legal VAT for business clients located in Germany. For international business clients outside Germany, the fee is a net amount, and the reverse charge mechanism applies. (Private access is currently unavailable.)
• Technical Support:
  The course offers technical support via email (Monday-Friday, 9:00 - 17:00 CET)
• Technical Requirements:
  Internet-enabled device, stable internet connection, modern browser (e.g. Chrome, Safari, Firefox / latest version), headset or speaker for audio playback, pdf reader, personal email address. In order to use the course, you must allow our cookies. These are functional cookies. There are no advertising or tracking cookies. Javascript must not be disabled / default setting.
• Terms and Conditions:
  Each participant must have a personal company email address (free email addresses are not permitted, as participation by private individuals is currently unavailable). If you have any questions, please contact us by email. The entire course (including all course materials) is protected by copyright and is licensed solely for the personal professional development of the respective participant within the scope of their event management activities. The course terms and conditions (GTC, see below) apply to the registering company and to each individual participant.
• Get access:
  You can buy your access code(s) via the shop (see shop button); or request the registration documents by email: info.academy@adcoach.de
• Fact Sheet:
  Fact sheet for pdf download
• GTC:
  Check the General Terms and Conditions for the Event Master Course.

Course Demo & References

You want to check the course before buying an access key? Then ask for a (free) demo. We are looking forward to your message via email: info@eventmasterbook.com

 

Many thanks to our clients.
These companies have already booked the EVENT MASTER COURSE: DAK Health Insurance (> 50 access codes), Deutscher Städtetag (German Association of Cities), Aktion Mensch (Charity Organization), Energieagentur Südwest (Energy Agency), German Ministry of Transportation BW, Serviceplan Group (one of the largest owner-operated agencies in Germany), PYUR (net provider), VR Bank (bank institution), UFA (cinema production company) and many more.

Get access

• Click the shop button.
• Choose "business user" and the option "payment by invoice". (Payment by credit card is no longer available due to security reasons.)
• By choosing payment by invoice, you will receive an email with the invoice, and after transferring the invoice amount, you will recieve the access code(s) shortly via email.

If you have any questions, our FAQs can help.

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If you are a business client and want to order outside the shop, you can request the registration documents by email. (Please do not send your request from a private email, as only business requests can be processed.)