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Cover image: Backstreet Boys concert, Düsseldorf 2026. Photo / Copyright: EventMasterBook.de editorial team (mm), photographed live on location from the hospitality area. Success Story Backstreet Boys in Düsseldorf – The Marketing Behind a Record-Breaking Residency With their exclusive concert residency at Düsseldorf’s Merkur Spiel-Arena, titled "Into The Millennium – Homecoming: Live in Germany", the Backstreet Boys set new benchmarks for live entertainment in late September and early October 2026. As the band’s only European destination of the year, Düsseldorf became an international fan hotspot for…

Behind the scenes – COSRX ensured the fresh runway look at the Maison Margiela show during Paris Fashion Week (Copyright: COSRX; image provided via PR Newswire) Paris Fashion Week Backstage Sponsoring – Why COSRX Stays Behind the Scenes in K-Beauty

The new BMW i3 served as the official lead vehicle for the men's elite race at the 2026 BMW Berlin Marathon. (Credit: BMW Group) Functional Sponsorship How the BMW i3 Took the Lead at the Berlin Marathon 2026

Festival of Lights 2026 – Beyond the Light, Berlin Cathedral. Atmospheric event visual. (Copyright: Festival of Lights) Event Preview Festival of Lights 2026 – How Berlin Combines Light Art with Social Impact

Coca-Cola Christmas Truck (Copyright: Coca-Cola GmbH Germany) Community Event How Communities Help Shape Coca-Cola’s Christmas Tour in Germany

Bootshaus presents Alle Farben on a Zeppelin (Copyright: Bootshaus x Alle Farben / Image provided by German PR agengy macheete) Only-here, Only-now Alle Farben on a Zeppelin – Bootshaus Stages Exclusive DJ Set Over Cologne

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Most read articles

  1. Festival of Lights 2026 – How Berlin Combines Light Art with Social Impact
  2. How Communities Help Shape Coca-Cola’s Christmas Tour in Germany
  3. How the BMW i3 Took the Lead at the Berlin Marathon 2026
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Bootshaus presents Alle Farben on a Zeppelin (Copyright: Bootshaus x Alle Farben / Image provided by German PR agengy macheete) Only-here, Only-now Alle Farben on a Zeppelin – Bootshaus Stages Exclusive DJ Set Over Cologne

Gigantic sets and faithful costumes: The Arknights: Endfield booth wowed visitors at gamescom 2026 as a visual fan favorite. (Photo / Copyright: EventMasterBook.de marketingScout.com, Editorial Team – AdCoach Media, adcoach.de)Gigantic sets and faithful costumes: The Arknights: Endfield booth wowed visitors at gamescom 2026 as a visual fan favorite. (Photo / Copyright: EventMasterBook.de marketingScout.com, Editorial Team – AdCoach Media, adcoach.de) Trend Check gamescom 2026 – Key Learnings for Marketing and Event Professionals

elekom Wacken Cup 2026 (Collage created by the EventMasterBook.com editorial team; background photos/images: canva.com) Event Recap Wacken Cup – Telekom Brings Small-Pitch Football Tournament to the Holy Ground

Start of the phygital Forest of Time experience at the new mixed-use destination Happitat Bangkok (Source/Credit: BoraBora Studios) New Experience Ancient Forest Awakens in Bangkok – BoraBora Studios Realize Forest of Time

Visual for the Reply AI Film Festival 2026 (Copyright: Reply Deutschland SE) Event Analysis How Reply Redefines B2B Marketing with its AI Film Festival in Venice

The Glücksoase by schauinsland-reisen will form the backdrop for a new world record attempt at the 2026 Glücksgefühle Festival (Photo: schauinsland-reisen) Festival Highlights Largest Photo Mosaic – World Record Attempt at GLÜCKSGEFÜHLE Festival

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EventMaster.Club E-Book Visual – Festive Corporate Events, Winter Edition 2026-27 (Design: EventMaster.Club Editorial Team, Background Image: Canva Stock) Free E-Book Elevate Festive Corporate Events in Winter with This New Inspiration Guidebook How do you turn a traditional Christmas party into an extraordinary team experience? And which event formats will bring a fresh dynamic to your company even after the turn of…

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