Artificial intelligence (AI), automation and digital technologies are reshaping career paths across the event industry. While routine tasks are increasingly handled by intelligent systems, new professional roles are emerging that combine technology, creativity and human-centered skills. This article explores which event careers are evolving, which competencies will matter most in the future, and how professionals can actively prepare for the next phase of the event business.
The German network "Ethics Society" recently published a position paper predicting that traditional, socially insured employment relationships will become increasingly rare in the future. According to the authors, up to 80 percent of today’s jobs could disappear. "We will experience disruption on an unprecedented scale," warn the authors Jürgen Linsenmaier, Reiner Huthmacher and Gerald Wood.
But how will this transformation specifically impact the event industry? EventMasterBook takes a closer look at how professional roles and career paths in the event business are likely to evolve.
Tasks with High Automation Potential
Above all, standardized, repetitive and data-driven tasks are increasingly suitable for automation. These include administrative activities such as participant registration, ticketing, accreditation and payment processing. AI-powered systems already handle automated communication with attendees today, for example through AI chatbots for FAQs or service inquiries.
Automation is also advancing in event marketing. Target group analyses, personalized invitations, social media scheduling and email campaigns can be managed efficiently with the help of AI.
In event logistics, intelligent tools are used for staff deployment planning, resource management and route optimization.
In the technical field, setup processes, especially at large-scale events, are increasingly simplified through modular systems, robotics or automated lighting and sound control. Traditional assistant roles, basic administrative positions and purely operational coordination tasks may therefore lose relevance over time.
Professions That Will Remain – and Gain Importance
Despite all technological progress, the event industry remains a people-centered business. Creative, strategic and social skills can only be automated to a limited extent. Roles such as event concept development, creative direction, dramaturgy, storytelling and brand staging remain firmly in human hands.
Project management, client consulting and relationship management are equally indispensable. Trust, empathy, negotiation skills and situational decision-making cannot be replaced by algorithms. Human presence also remains essential in live communication, for example in moderation, crew, artist and VIP management.
Technical professions are not disappearing but evolving. Event technicians are increasingly becoming operators of complex digital infrastructures, managing hybrid formats, streaming solutions, interaction tools and immersive technologies.
Event planners and event designers use artificial intelligence to develop concepts and processes more efficiently. Smart sparring partners such as ChatGPT and similar tools support ideation and conceptual work.
New Job Profiles Driven by AI and Digitalization
Technological transformation is giving rise to entirely new professional roles. Future demand will grow for event tech managers who select, integrate and maintain digital tools, platforms and AI applications. Event data analysts evaluate visitor flows, interaction rates and feedback, deriving optimization potential for event design, processes and overall impact.
In addition, a new field is emerging around the creative and educational use of AI in the event context. There is growing demand for AI experience designers or AI event experts who not only understand artificial intelligence from a technical perspective but also integrate it purposefully into stage programs, workshops and interactive formats.
Their task is to embed AI applications into event concepts in a way that is understandable, tangible and meaningful – through live demonstrations, co-creation sessions with audiences or personalized interaction formats. This role requires strong interdisciplinary skills combining technological understanding, dramaturgy, didactics and communication.
Complementary roles such as experience designers, virtual event producers, AI trainers for event applications, as well as ethics and data protection officers for digital events and AI integration, are also gaining importance. The focus is not solely on efficiency, but above all on designing high-quality user experiences, ensuring accessibility and guaranteeing the responsible and transparent use of AI technologies.
Editor’s Conclusion: Transformation Rather Than Job Loss
The event industry is not facing mass job losses, but rather a structural shift in required skills and competencies. Routine tasks are increasingly automated, while creative, strategic and social abilities continue to gain value. For both professionals and companies, the key success factor will be a willingness to pursue continuous professional development and to actively shape this transformation.
Future events will be more technological, data-driven and hybrid—yet they will remain places of human connection, emotion and inspiration. This is precisely where the central role of people in the event industry will continue to lie.
Cover Image: Working in Events Tomorrow – How AI Is Redefining Careers in the Event Industry (collage: EventMasterBook editorial team, photos: Canva stock)
Related topics: event industry, event management, event professions, AI in event management, artificial intelligence, automation, digital transformation, new job profiles, jobs in event management, event technology, event planning, hybrid events, future of events, MICE, hospitality, careers, disruption, change
Summary: Artificial intelligence and automation are fundamentally transforming the event industry. While administrative and repetitive tasks are increasingly automated, creative, strategic and social skills are becoming more important. New job profiles such as event tech managers, AI experience designers and event data analysts are emerging. The future of event professions lies not in job elimination, but in a shift in required skills and in actively shaping technological change.
Please note: This text was translated from the German EventMasterBook.de Event Magazine (see article: Die Zukunft der Eventberufe – Wie KI und Automatisierung die Berufswelt verändern). Please excuse any translation errors.
