An alternative to traditional travel fairs and a successful example of how, in the face of the worldwide Corona pandemic, live experiences can be successfully transferred to the online world via event partnerships is provided by the organizers of the German Digital Travel Fair. In 2021, the digital event has already been held twice. Now the successful event concept is to be continued in spring 2022.
After two successful online events in spring and fall 2021, the next Digital Travel Fair (Original German title: "Digitale Reisemesse") has been announced for March 06, 2022. According to the organizers, the online-only format is more popular than ever, due to the Corona-related cancellation of many traditional travel fairs, but also due to the multi-faceted program made possible by the merger of several German travel specialists, as well as a very simple participation option for visitors and tour operators. The tour operators involved in the event project can easily share their travel presentations via livestreaming. Visitors can simply enjoy the live event from their living rooms.
The digital event cooperation, which was actually initiated out of the difficult situation caused by the worldwide Corona pandemic, has now obviously become a real win-win project for the travel operators: By bundling their travel presentations via a joint online platform, the reach for the individual tour operator increases. As each travel company is a true specialist in its travel segment, positive synergy effects rather than a competitive situation arise. More than 20 tourism specialists from Germany are participating in the digital event project. New organizers are welcome on the platform (please note: all presentations should be given in German language).
An exciting program of more than 50 travel presentations on destinations spread across all continents has been announced for the Third Digital Travel Fair on March 06, 2022. Travel enthusiasts will be able to gather new inspiration on a single day, but also to chat with the various experts. As in 2021, travel enthusiasts who miss the digital live event will still have the opportunity to watch the presentations in an "on-demand mode" after the event. All information is available (in German language) on the German Digital Travel Fair website at https://www.digitale-reisemesse.de/.
Image: Screenshot of the German "Digital Travel Fair" website (digitale-reisemesse.de)
Related topics:
Digital Events, Virtual Events, digital trade fair, trade show, event management, event marketing, travel, destination marketing, event ideas, innovative event formats, event cooperation, marketing cooperation, event trends
