Trade fairs, business events and festivals thrive on special experiences and personal wow! moments: discovering new things, meeting inspiring people, doing something good for yourself. This is exactly the backdrop of the innovative concept of a mobile beauty salon, invented by three female entrepreneurs from Germany.
A good idea to create personal feel-good moments at trade fairs, corporate events, private parties, but also at hospitals and senior citizens' homes has been put into practice by Alexandra Melendez, Oksana Kolenitchenko and Maria Köster (f.t.l. / s. cover image). Their pink beauty-truck is not only perfectly styled itself, but also offers a mobile space for professional hair styling, make-up or manicures to a wide variety of target groups.
The concept is intended as a new experience module for events and festivals, but also as a new service for beauty brands that want to present their products in a completely new and mobile environment.
The Beauty Truck is also used for social purposes. The truck stops at public facilities such as hospitals and retirement homes to offer patients and residents a new space for personal beauty treatments that would otherwise not be available. The famous Charité hospital in Berlin, for example, is a regular stop for the Beauty Truck. The patients can take time out from the daily hospital routine and do something good for themselves.
The business idea arose from the profoundly human need for self-care, which sprouts up especially in stressful situations. The founder Alexandra Melendez explains how she experienced this need herself in a hospital during her three-month accompaniment of her son, who was born too prematurely. She then founded the company Beauty Truck DACH GmbH with her two business partners Maria Köster and Oksana Kolenitchenko.
Read the full story (in the German original version) at eventmasterbook.de: Beauty-Truck – Feel-good Momente bei Messen und Events
Cover image: The Beauty Truck founders (f.t.l.) Alexandra Melendez, Oksana Kolenitchenko and Maria Köster (image / source: Beautytruck DACH GMBH)
Related topics:
feel-good management, beauty, body care, self-care, event vehicle, event mobile, event truck, mobile beauty salon, beauty truck, events, festivals, corporate events, business events, team incentives, trade shows, social projects, CSR, brand experience, experiential marketing, customer experience
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