Anyone traveling in Germany this summer can immerse themselves in the world of multimedia storytelling, spatial design and digital experiences at Phoenix des Lumières in the city of Dortmund. The new multisensual art experience "Asterix & Obelix" starts there on June 26, 2025.
Dortmund is a well-known city in the Ruhr region of Germany. If you are looking for insights into a multimedia event format between comic cult, immersive staging and digital storytelling, you have come to exactly that place. The new special exhibition "Asterix & Obelix" will open at Dortmund’s Phoenix des Lumières on June 26, 2025. The show is an event tip for people interested in art, technology and comics, young and old Asterix & Obelix fans – and for event managers who want to immerse themselves into a very innovative art exhibition format.
The new show "Asterix & Obelix – An Immersive Adventure" at Phoenix des Lumières Dortmund is far more than a comic-themed exhibit. It’s a fully immersive audiovisual journey that redefines what an event can be in the age of experiential expectations.
For event professionals, it is a masterclass in how to transform popular content into holistic, immersive stories that can be experienced.
A 360-Degree Comic Journey
At the heart of the experience is a simple premise: join Asterix, Obelix, and their trusty dog Dogmatix on a wild global quest to rescue the kidnapped druid Getafix. But what unfolds inside the 13-meter-high Phoenixhalle is anything but simple.
Visitors are surrounded by animated visuals from across the entire Asterix comic universe, projected in high resolution on walls, floors, and ceilings. The visuals are accompanied by a voiceover narrative and a specially composed soundtrack.
Key technical features include:
- More than 100 synchronized projectors delivering a continuous 360° visual environment.
- A custom soundtrack combining classical music, rock, pop, chanson, and cinematic themes.
- A loop-based storytelling format with new entries every 45 minutes for a seamless visitor flow.
Immersion as a Creative Principle
This is not a traditional exhibition. There is no "front" or "center". Instead, visitors move freely through the space, shifting perspectives and becoming emotionally embedded in the action. It’s a multi-sensory, dynamic experience where the audience becomes part of the story.
This format provides key takeaways for event creators:
- Narrative Spatial Design: The room itself becomes the storyteller. Rather than just displaying content, the architecture is transformed into a living, breathing narrative canvas.
- Motion-Linked Sound Design: The soundtrack is closely interlinked with the visual material and creates a spatial sound experience in which the music and sound effects move through the room with the characters.
- Continuous accessibility: Thanks to the looping concept, the audience can enter the show at any time – a smart solution for dealing with crowds and flexible scheduling. This also makes the experience accessible to all generations, from children to senior citizens.
From Pop Culture to a new Event & Exhibition Culture
Asterix & Obelix is a globally recognized cultural icon, with more than 400 million comic albums sold worldwide. The immersive adventure taps into this strong emotional legacy – but instead of recreating it statically, it reinterprets it in an entirely new sensory format.
This represents an important insight for event professionals working with existing pop culture themes:
- Content repurposing with added value: The source material is not merely referenced; it’s reimagined.
- Multi-generational appeal: Nostalgia for older audiences meets experiential magic for younger visitors.
- Transmedia storytelling: Image, voice, sound and physical space are choreographed into a coherent world of experience.
A Blueprint for Tomorrow’s Immersive Art & Exhibition Events?
The success of immersive experiences in recent years is no coincidence. Visitors increasingly expect emotional, story-driven engagement – something that goes beyond spectacle and offers connection. This trend spans corporate brand worlds, cultural institutions, and entertainment destinations alike.
"Asterix & Obelix – An Immersive Adventure" delivers exactly that. It’s not a show you just watch – it’s a world you step into. For the event industry, it demonstrates how narrative, physical space, and technology can converge to create something uniquely memorable.
Quick Facts:
- Venue: Phoenix des Lumières, Dortmund (Germany)
- Start of the Show (date): June 26, 2025
- Show Concept: Loop-based, immersive narrative with voiceover and tailor-made soundtrack
- Voice talent: Michael Tietz (renowned German narrator)
- Music: Curated mix of classical, film, chanson, pop & rock
- Tech setup: 100+ projectors + immersive surround sound
- Audience: Families, comic fans, experience seekers – and Event professionals looking for inspiration
- Tickets / Pre-sale: asterix.phoenix-lumieres.com
Editor’s Conclusion: The editors of EventMasterBook.com have already seen several shows at Phonix des Lumières, Dortmund, and have always been fascinated. The new show "Asterix & Obelix – An Immersive Adventure" is designed as a tribute to one of Europe’s most popular comic series. The immersive art experience, designed with care, creativity and state-of-the-art tools, promises to be another blueprint for creative immersive storytelling and a best practice case for events that go far beyond traditional experience formats.
Cover image: Scene from the new show at Phoenix des Lumières, Dortmund – Asterix & Obelix, An Immersive Adventure (Coyprights: Culturespaces / André Sasse)
Related topics:
Immersive experience, immersive exhibition, special exhibition, innovative event format, event design, experience design, event trends, inspiration, Asterix & Obelix, Phoenix des Lumières, Dortmund, Culturespaces, kids event, family event, business event, art event
Summary:
In the new special exhibition "Asterix & Obelix – An Immersive adventure" at Phoenix des Lumières Dortmund, Gaul fans of all ages can join Asterix and Obelix on an adventurous search for the druid Getafix.
Please note: This text was translated from the German EventMasterBook.de Event Magazine (see article: Asterix & Obelix immersiv erleben). Please excuse any translation errors.
