"We are huge, you are bigger" – that was the motto at the Parookaville Electronic Music Festival from July 22 to 24 at Airport Weeze (NRW / Germany). At the festival with more than 210,000 visitors, the biggest Jägermeister bottle ever opened its doors and provided powerful techno beats and unique experiences. The three overlapping levels with a total area of 300 square meters offered the revelers a festival experience of a special kind.
During the Parookaville weekend, fans and artists could enjoy an extraordinary club experience in addition to the actual festival experience. An oversized, walk-in Jägermeister bottle provided space for a top-class Jägermeister party directly on the festival grounds. The Jägermeister Giant Bottle was developed by Alexander Hamm in collaboration with White Rabbit GmbH.
At heights of up to fourteen meters, music acts such as deep house DJane Pretty Pink, Hamburg-based electro duo Digitalism and DJ ESKEi83 performed live at the Jägermeister Special Location. On two continuously played floors the artists met up to 300 fans. In front of the doors of the oversized Jägermeister bottle, there was also room for numerous partying fans. Three highly frequented Jägermeister bars provided ice-cold refreshment between the gigs.
The unique venue also served as a backdrop for the recording of a music video for a real genre clash: Rap x Techno. Two top-class German artists created a new track that celebrates the facets of the two supposedly incombinable musical genres. "Truly new things are created where dissimilar things come together," says Jägermeister’s Junior Brand & Digital Marketing Manager Floyd Schmid, who is responsible for the project. "We’re excited to show what’s possible when we cross borders and get together."
The announcement of which artists have ventured this project in cooperation with Jägermeister, as well as the release of the song that was recorded at the special location, are planned for August 19, 2022 on the Jägermeister social media channels.
Image: Open-air rave in front of the Jägermeister giant bottle on the festival Saturday at Parookaville 2022, featuring a performance by ESKEi83 (Copyrights: Mast-Jägermeister Deutschland GmbH. Photo by Pascal Blaurock.)
Related topics:
Special location, event location, branded stage, Parookaville, Weeze Airport, venue, festival, music festival, festival event, Jägermeister, brand experience, large-scale object, eye-catcher, sponsorship
(Please note: This article was translated from the German language. Please excuse any errors. The original text can be found at: eventmasterbook.de)
