She was already the coolest lollipop ambassador in Germany in 2023 – and she will be again this year. Nina Chuba takes Chupa Chups on tour again. She will give the candy brand and its fans an exclusive look behind the scenes. And Chupa Chups will digitally accompany the artist’s tour life both on and off stage. The brand managers promise unexpected event highlights and insider content.
The namesakes Chupa Chups (candy / lollipop brand) and Nina Chuba (German music artist / rapper, @ninachuba) had already started their collaboration in 2023. Under the motto "Chupa Chups on Tour with Nina Chuba", fans can now look forward to further highlights: original tour videos and entertaining backstage moments taken before, during and after Nina Chuba concerts.
The popular rapper is going on tour with a Nightliner designed by Chupa Chubs (see cover image). Authentic content will be published on the brand’s social media channels. This will be accompanied by organic posts on Nina Chuba’s TikTok and Instagram accounts. The fan community will be actively involved.
Nina Chuba’s TikTok channel is currently showing a compilation of the competition campaign in which the brand Chupa Chups gave Nina’s followers the chance to win exclusive concert tickets. The upcoming social media content aims to achieve a reach of 10 million social media user.
However, the cooperation between Chupa Chups and the young rap star will also extend far beyond social media. A hidden location in Berlin that promises "exclusive music and something tasty" is to be set up on the streets of the German capital in the coming weeks. The brand advises all fans to keep their eyes and ears open to discover what is behind this announcement. Further information can be found on the brand website www.cfp-brands.de
Cover image: Sweet marketing cooperation – Nina Chuba and Chupa Chups on tour again (Image source: CFP Brands Süßwarenhandels GmbH & Co KG)
Related topics:
Nina Chuba, Chupa Chups, lollipop brand, lolly brand, candy brand, concert tour, on tour, brand cooperation, marketing cooperation, content cooperation, influencer cooperation, influencer marketing, brands and VIPs, brands and music, brands on tour, roadshow bus, tour bus, brand events, promotional events, brand experience, social media marketing, content partnership
Summary: Event content partnership – Nina Chuba and Chupa Chups on tour again
(This text has been translated from German. Please excuse any translation errors.)
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