Coca-Cola continues the "Coke Summer of Music" campaign with a live attendance at the Lollapalooza Festival Berlin. A diverse stage program awaits all festival visitors in the Coke Studio Area on September 24 and 25. Onsite Coca-Cola is creating a space for exchange and creativity by offering a chill-out area and a studio for content creation.
In the Content Studio located in the Coke Studio Area, creators will have the opportunity to individually produce exclusive content for their own social media channels in order to remember the magical festival experience forever. Those who share their magical festival moments on social media with the hashtag #CokeStudio have the chance to win exclusive prizes on site.
Even beyond the festival season, Coke Studio is a go-to place for music and pop culture. With livestreaming sessions, sofa concerts or encounters with artists, Coca-Cola creates recurring "Real Magic" music moments. The Coke Studio can be accessed digitally at any time via the Coke StudioTM YouTube platform. It offers emerging talents the opportunity to find collaboration partners, create music, introduce themselves to new audiences and bring them magical moments – true to Coca-Cola’s Real Magic™ global brand philosophy.
Read the entire story at: eventmasterbook.de | Coke Studio Lollapalooza Berlin
Cover image: Coke Studio – OFFICIAL PARTNER Lollapalooza Berlin (Copyrights: Coca-Cola GmbH)
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Festival event, music event, content creation, social media postings, influencer marketing, live marketing, event sponsoring, sponsorship, Coca-Cola, Coke Studio, Lollapalooza, Berlin, festival, event marketing, event planning, event ideas, #CokeStudio
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