Is it still a common practice to hand out business cards at trade fairs and conferences? The fact is that many event participants don’t carry the small cards anymore and prefer to connect directly on LinkedIn or other social media platforms. However, creative business cards can be powerful ambassadors, especially at business meetings and events. Online printing company VistaPrint has identified 9 design trends that illustrate why printed business cards are still essential in the digital age.
Whether it’s creative QR codes integrated into larger patterns or scribbled styles that create a cool look – VistaPrint’s 9 design trends for business cards offer various approaches to transforming a classic business card into a creative brand ambassador.
Especially at personal business events, a professional but authentic appearance is the key to 1:1 dialog and networking. Creative business cards, handed over at the right moment, can help build trust and leave a lasting impression. More and more companies are replacing their traditional business cards with ones that have a more personal touch to better express their identity.
According to VistaPrint’s business card trend analysis, in addition to modern designs, high-quality, haptically appealing business cards with embossing or individually designed silhouettes will be in demand in 2025. Here are the entire 9 business card trends 2025 identified by VistaPrint:
- Artistic Letterforms
Typography becomes the design star: creatively designed letters make the typography itself eye-catching and communicate the brand message in a unique aesthetic. - Embossed Prints with Wow Effect
Tactile experiences for the senses: embossed prints on high-quality cardboard give the business card a luxurious texture, lending craftsmanship and exclusivity to the design. - QR Codes as Creative Design Elements
QR codes are cleverly integrated and become the centerpiece of the design – a direct way to invite customers to interact and bridge the gap between print and digital. - Bursting Colors and Bold Fonts
Bold use of color and striking font combinations symbolize flexibility and a dynamic brand image that immediately grabs attention. - Text at the Edge
Text and logo elements placed at the edge of the card create a sophisticated, artistic layout that breaks classic design rules yet remains organized. - Custom Silhouettes
Business cards in custom shapes stand out from the crowd, giving a brand a distinct profile – ideal for creatives and individuals. - Extention Beyond the Margins
Elements that extend beyond the card edges convey confidence and an unconventional aesthetic that draws attention. - Scribbled Notes
The intentionally imperfect "scribble" look conveys authenticity and rebellion – ideal for brands that position themselves against the mainstream and emphasize individuality. - Grounded Naturalness
Warm, natural colors and textures create a calm, trustworthy design, particularly used by sustainably oriented brands.
Tip: Examples of all the design trends can be viewed at vistaprint.com / vistaprint.de
One last question left for the editors: Will printed business cards at trade fairs and other business events continue to be "state of the art" in the future?
The EventMasterBook.com editorial team answers with a clear "Yes"! A well-designed business card is more than just a piece of paper – it is the brand’s printed ambassador that emphasizes the personality of the person giving it. Creative art directors can give the classic business card a bright future even in the digital age – by means of unique designs, innovative technologies and printing materials. Creative business cards are new kind of "gamification" in networking. People like such nice, real things!
Cover Image: Custom silhouettes are one of the 9 business card trends for 2025 identified by online printer VistaPrint. (Image by VistaPrint.de / authorized press image)
Related Topics: Business Cards at Trade Fairs and Events, Business Card Trends 2025, VistaPrint, Business Card Design, Design Trends 2025, Business Cards, Networking, Trust, Image, First Impressions, Personal Touch, Maintaining Contacts, Gaining Leads, Brand Ambassador, Event Etiquette, Business Etiquette, Gamification
Summary: Is it still relevant in the digital age to hand out business cards at meetings, trade fairs and other business events? The editorial team at EventMasterBook.com says "Yes!". Online printing company VistaPrint presents 9 business card trends for 2025 that can transform classic business cards into creative brand ambassadors.
Please note: This text was translated from the German EventMasterBook.de Event Magazine (see article: Visitenkarten Trends 2025). Please excuse any translation errors.
