Imagine the following: An event in a very special industrial location. Monumental images adorn the walls and floor. This is followed by a presentation, a dinner, and then an immersive art show that brings the impressive image projections to life. Afterwards, there’s a cocktail hour providing an opportunity to network and exchange impressions. The new art exhibition "Im Reich der Pharaonen" (engl: "In the Realm of the Pharaohs") at the Dortmund Art Center for Digital and Immersive Art, Phoenix des Lumières, offers the perfect setting for such an occasion.
Back to reality: The new immersive art show "Im Reich der Pharaonen" (engl: "In the Realm of the Pharaohs") at Phoenix des Lumières, Dortmund / Germany, was not primarily created as a supporting program for individual immersive events. Its goal is to make extraordinary art and culture accessible to a wide audience through a new form of staging. This includes the opulent art and culture of ancient Egypt. The immersive art exhibition is open to visitors starting January 24, 2025. Information and tickets (including discounted family tickets) are available on the website of Phoenix des Lumières Dortmund.
Our editorial team attended the press preview and experienced the show, which actually consists of three immersive art exhibitions. The art show "In the Realm of the Pharaohs" ("Im Reich der Pharaonen") offers not only a journey through ancient Egypt but also a best-practice example of how art and history can be made newly accessible through creativity and modern technology. You can dive into it, feel it, hear it, and discover it from entirely new perspectives.
About the exhibition "In the Realm of the Pharaohs" – a brief summary:
The immersive art exhibition "In the Realm of the Pharaohs" at Phoenix des Lumières, Dortmund (Germany), takes visitors into the world of ancient Egypt. Monumental pyramids, temples, and tombs are projected onto the walls and floor of the Phoenix Art Center in Dortmund using over 100 projectors and a perfectly synchronized soundtrack. The scenes are based on historical research and partly on 3D reconstructions from the popular adventure video game "Assassin’s Creed Origins", which were adapted for the exhibition by Culturespaces and Ubisoft.
Following the main exhibition, a 15-minute program focuses on French Orientalism. Works by artists like Delacroix, Gérôme, and Ingres depict 19th-century perspectives on the Orient, inspired by its architecture, lifestyle, and sensuality. Many of these scenes are purely imaginative depictions by the artists. While the colonialist views expressed in the works are often criticized today, the modern staging reinterprets them through contemporary values and roles, reflected particularly in the musical accompaniment (notably the use of Neneh Cherry’s amazing song "Woman" – "This is a Woman’s World").
The art experience concludes with a roughly 7-minute digital art show titled "Foreign Nature". Guests embark on a journey through otherworldly fractal landscapes created by digital artist Julius Horsthuis. This project demonstrates the cutting-edge possibilities of immersive art today.
For those seeking deeper insights into the background of this unique art project, our marketing magazine marketingScout.com features an interview with Virginie Martin, artistic director of Phoenix des Lumières for "In the Realm of the Pharaohs". (The article is available at marketingScout.com | Marketing Magazine: see Phoenix des Lumières – Im Reich der Pharaonen.) In the interview, Martin discusses the exhibition’s objectives, creative vision, and her personal wow! moments connected to the digital art show.
The editors' conclusion:
The elaborately produced immersive art exhibition "In the Realm of the Pharaohs" by Phoenix des Lumières / Culturespaces once again demonstrates how to create perfect wow! experiences through digitalization and a masterful blend of high-contrast visuals, epic soundscapes, plus a perfect venue. The immersive exhibitions at Phoenix des Lumières, Dortmund, consistently make valuable contributions to knowledge-sharing and shaping opinions about art, history, and the possibilities of digitalization.
Cover Image: In the Realm of the Pharaohs (Im Reich der Pharaonen), Phoenix des Lumières, Dortmund. Scene from the immersive art exhibition, January 2025. (Photo: EventMasterBook.de x marketingScout.com Editorial Team)
Related Topics: Immersive art, digital art, digital creativity, immersive experience, immersive art show, immersive art exhibition, art, arts, In the Realm of the Pharaohs, Im Reich der Pharaonen, Phoenix des Lumières, Dortmund, event location, venue, Phoenix Hall, event, art event, ancient Egypt, wow factor, education, knowledge, family event, public event, art experience.
Summary: The new exhibition "In the Realm of the Pharaohs" opens on January 24, 2025, in the immersive art center Phoenix des Lumières, Dortmund (Germany) shows top-tier immersive art.
Please note: Note: This text was translated from the German EventMasterBook.de Event Magazine (see eventmasterbook.de | Im Reich der Pharaonen). Please excuse any translation errors.
