Expo 2020 in Dubai has closed its doors and most of the pavilions are being dismantled. But the Emirates Expo Pavilion is set to find a permanent use. The Emirates Group announced that it will transform the pavilion into a permanent innovation center for Metaverse, crypto tokens and Web 3.0.
No stranger to delivering virtual experiences and engaging with customers in the digital world, the Emirates Airline pioneered web virtual reality (VR) technology on emirates.com and its Emirates app more than 5 years ago, offering an immersive 3D, 360-degree view of its cabin interior experiences onboard. Customer can explore their seats before checking in online with the 3D seat map, and prospective customers can book their preferred seats from within the 3D environment. This award-winning technology is compatible with all devices without the need for external applications or plug-ins.
Now, the airline unveiled its plans to build signature brand experiences in the metaverse, alongside both collectible and utility-based NFTs. The first projects are already underway, with launch anticipated in the coming months.
Emirates also announced that its Emirates Pavilion at the Expo 2020 site will be repurposed into a centre for innovation, bringing talent from all over the globe to bring to life the airline’s future-focused projects including those relating to the metaverse, NFTs and Web3.
HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive at Emirates airline and Group, explains: "Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection. Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences. We are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies."
Image: Emirates' pavilion at Expo 2020 in Dubai will be transformed into a permanent innovation hub for digital technologies, including Metaverse, NFT and Web 3.0. (Copyrights: Emirates Group)
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Emirates, Expo 2020, Dubai, Innovation hub, Innovation centre, Virtual Reality, VR, Augmented Reality, AR, digitization, Metaverse, Web 3.0, Crypto Token, NFT, event location, venue, event management, event planning, event ideas
