It is well known that event sponsoring can boost brand image – and that is always achieved when the event fits perfectly with the sponsoring partner’s brand message. Frozen food specialist Eismann found the perfect platform in the "IceMan" world record attempt.
Skating, cycling and running, all on an ice track with an incredible distance of 164.4 kilometers. Last week, on March 14, 2022, Dirk Leonhardt managed this world record attempt on the outdoor rink of the ice sports hall in Frankfurt am Main / Germany. He is now assured an entry in the record book from the Record Institute for Germany (RID).
Read the whole article on: https://eventmasterbook.de/magazin/
Image: Dirk Leonhardt succeeds in setting a world record in the "Iceman" ice track triathlon, sponsored by eismann (Source: eismann Tiefkühl-Heimservice GmbH, www.eismann.de)
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event sponsorship, sponsoring, event, sporting event, world record attempt, world record, triathlon, ice track triathlon, fundraising, charity, eismann, Dirk Leonhardt, event marketing, Iceman event
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