In the event industry, you have to constantly pick up on current trends and create new experiences. Creative event concepts are needed to stand out from the crowd. However, many event managers don’t realize that sometimes all it takes is a new color concept to make a difference.
For example, if you have implemented a successful event concept and want to relaunch it next year, you don’t have to change everything. A new, "unusual" color concept can be enough to create a new "look and feel." In this article, the EventMasterBook editorial team presents five color concepts to try out.
1) Event Color instead of Brand Color
Usually the "brand color" is chosen as the main color for an event. The simplest trick for a new presentation is to give the event a main color that fits the theme and message of the event, rather than the tried and true brand color. To do this, you need to familiarize yourself with the different psychological meanings of colors to identify which color best conveys the theme of the event. To ensure that the brand color is still reflected at the event, this color can then be used as an accent color. When doing so, make sure that the two tones of color harmonize with each other. "Accent color" means: this color is used in a maximum ratio of 1:10 or 1:5 to the main color. For example, if there is a lounge corner in the main color of grass green (for furniture, posters, large decorative elements, etc.), this green lounge would have a few smaller accessories (flower vases, glasses, etc.) in the brand color (for example, a neon blue). In the same ratio, grass green and neon blue would possibly not harmonize so well. But if the brand color is used only as an accent color, it can look very good.
2) Brand Color plus Trend Color
Another possibility is to stay with your brand/logo color as the main color, but to complement it with a current trend color. Again, make sure that the color ratio between the main color and the accent color is correct. In order not to strain the eyes of the attendees too much, the main color should not be used all over. It should be combined with a neutral base color (e.g. old white, light beige, light gray or similar). An additional accent color can be added as described (see 1). However, it is only used for small areas and accessories, preferably again in a ratio of 1:10 to the main plus neutral color. A good color mix would then be: 10:30:60 (i.e. 10% accent color : 30% main color : 60% neutral color). The more striking the visual impression is to be, the more the neutral color should be reduced or omitted completely. This creates – depending on the individual color mix – a very "eye-catching" to "mysterious" impression, which looks interesting but quickly becomes tiring for the eyes. In this respect, this color concept can at best be implemented at corporate events for selected activity areas, but never across the entire event area.
3) Brand Color plus a rainbow colors or multi-color mix
Multi-color concepts or the use of the so-called rainbow colors create a very vivid look and feel. Depending on which base tone the bright colors are combined with, this promotes a certain mood. For example, if you mix the "Rainbow Colors" with a light main color (e.g. smooth white), this is perfect for events that are about diversity, a colorful society, tolerance, openness and cheerfulness. On the other hand, if you combine bright colors with a dark main tone, they start to "shine". The effect is then reminiscent of fireworks or the "universe", depending on the individual implementation. The result is an almost epic visual effect that perfectly sets the stage for events on forward-looking trends. Here, too, the ratio of colors is crucial. Depending on the color mix, a modern pop art look, a playful sprinkle look or a space atmosphere is created.
4) The counter-concept of "bucking the trend"
If you want to break out of the routine, you have to do the exact opposite of what is "standard". At a medical product trade fair, the colors "hygienic white" and bright, sterile blue/silver tones usually dominate. How about using "natural colors" here for a change? Whether this fits the message of the event must be weighed up in each individual case. In any case, a new appearance can be achieved.
5) The glamour concept
Combining the tried and true colors with metallic shades can also provide a visual surprise effect. The combination of the brand color with "gold" or "silver" actually always provides a glamour effect, but can also quickly appear "pompous" (especially with gold tones). Your corporate color combined with the same tone in metallic often looks more interesting and modern. The decisive factor is what atmosphere you want to create. If you need a glamorous look, combine with gold & silver, if you want a "space look", combine the brand color with the same (or graduated) metallic tone.
Futher information / tips:
Tip 1: There is a short video tutorial on the topic "Event Color Schemes" (directly on the platform).
Tip 2: And here is another interesting article on the subject: Best Colors for Industry Events
Cover image: Event Color Concepts – How to create the right color scheme for business events (Publisher: EventMasterBook.com)
Related topics:
Event design, colors, event colors, color scheme, color concept, color meanings, color psychology, color effects, business events, brand color, CD, corporate design, event color, color combinations, color ratios, color mix, combination of colors, event planning, event management
(Please note: This article was translated from the German language. Please excuse any errors. The original text can be found at: eventmasterbook.de/magazin)
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