In 2021, the German Association of Marketing and Communications Agencies (GWA e.V.) successfully organized the first e-sports tournament for the German agency landscape in cooperation with the agency Jung von Matt SPORTS. Now the second edition is to start.
The livestreaming provider Twitch is involved as the main sponsor and will also livestream the e-games from April 18, 2022. The event concept is ideal for networking within the creative industry and for motivating employees.
The idea of boosting networking within an industry by means of a major sports event is nothing new in the German advertising industry. For many years, the advertisers have been competing – beyond pitches – in sporting challenges. But since 2021, this has been taking place on a completely new level. An e-gaming event for the German creative industries had been in the planning for a long time. It was accelerated by the cancellation of the 2021 Football Agency Cup due to the worldwide Corona pandemic.
Since last year, the "Clash of Agencies" has been the first e-sports tournament for agencies in Germany. In its second year, the e-gaming event is now starting off significantly larger and with more broadcast time – thanks to new main sponsor Twitch. While last year only the quarter-final and semi-final matches as well as the final were broadcast, Twitch will now stream all matches including the group phase, so that colleagues and fans can follow the "Clash of Agencies" live digitally from the start of the tournament.
The e-gaming battles between the agency teams will once again be produced and moderated by co-organizer TaKeTV. The application phase for the German agencies starts now at gwa.de/clashofagencies. The final will take place on June 25 at the event venue Xperion in Cologne.
Image: Clash of Agencies E-Sports Event (Key Visual / source: gwa.de)
Related topics:
E-Sports, gaming, gaming event, event management, networking, event, advertising agencies, Twitch, livestreaming, sports event, employee event, motivation, business event, Twitch, GWA, event ideas, digitization
(Please note: This article was translated from the German language. Please excuse any errors. The original text can be found at: eventmasterbook.de/magazin)
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