11. October 2022 Autor: eventmasterbook.com – Magazine (Editorial team)

Immersive Event Concepts How Light and Sound Create New Experiential Spaces

In the context of Business Events, the term "Deep Dive" actually means a deep immersion into a relevant (business) topic. But at the end of January 2023, an immersive art exhibition offers the opportunity to take a "Deep Dive" into well-known works of art. And this not virtually, as one might directly assume, but quite real. A special light and sound concept allows this to happen.

How do you organize an innovative art exhibition without any original artworks? This is made possible by immersive exhibition concepts in which people are invited to become part of the art themselves and perceive it in a completely new way. With this approach, a new center of digital arts will be launched in the city of Dortmund / Germany at the end of January 2023. The premiere in the "Phoenix des Lumières" will be celebrated with works of art by Gustav Klimt and Friedensreich Hundertwasser.

The central creative means of immersive art is light. Elaborately programmed digital projections make it possible to experience the artworks intensively. Projected onto huge walls and accompanied by sound and music, the artworks become a living experience. The distance to the artwork dissolves, the visitors themselves become part of famous paintings and experience them from new perspectives.

Read the full story (in the original German version) at: eventmasterbook.de | Immersive Kunstausstellung

Cover image: Light and sound blur boundaries. Immersive art lets exhibition visitors truly immerse themselves in a work of art. Artwork by Gustav Klimt. Copyrights photo: akg-images / Erich Lessing, Luisa Ricciarini / Bridgeman Images

Related topics:
Innovative event concepts, immersion, deep dive, multisensory experiences, art event, art exhibition, immersive art, digital art, new experiences, light and sound, event, exhibition, arts, digital arts, VR, virtual reality, experiential marketing, event marketing

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