Whether at a congress, meeting, or conference, anyone who has attended a multi-hour business event knows the feeling: hours of sitting, staring at the stage or screen, while energy and attention steadily drop. Science shows that prolonged sitting is unhealthy. Studies indicate that inactivity increases the risk of cardiovascular issues, slows metabolism, and can lead to back pain and fatigue.
For professional events – where knowledge transfer, networking, and inspiration are key – it is therefore crucial to reduce sitting time and integrate active elements. The motto is clear: sit less, stand more, and keep moving.
The Scientific Background
Medical experts talk about "sitting disease". Even 60–90 minutes of uninterrupted sitting can measurably reduce cognitive performance. Movement – whether standing, short breaks, or light activity – improves circulation, stimulates the brain, and enhances focus. For event planners, this translates into a clear objective: design event formats that are not only content-rich but also physically stimulating and healthy.
Practical Approaches for Event Organizers
1. Standing Sessions
Shorter talks or discussions can be deliberately organized as standing sessions. Both speakers and participants remain on their feet, similar to "stand-up meetings" in everyday business life. These sessions are often more dynamic, focused, and concise – a win for everyone.
2. Flexible Furnishing
Instead of rigid row seating, integrate high tables, bar stools, or lounge furniture. A mix of seating and standing options allows attendees to change positions freely, promoting natural movement throughout the event.
3. Active Breaks
Breaks don’t have to mean just coffee. Short movement exercises, guided stretching, or mini-workouts keep the blood flowing. Even a brief walk around the venue or a "walking coffee break" offers an effective alternative.
4. Interactive Formats
Workshops, world cafés, or fishbowl discussions require participants to move between tables or small groups. Actively engaging attendees in the process keeps them alert and enhances retention.
5. Smart Use of Technology
Event apps can incorporate movement challenges: attendees earn bonus points for visiting activity stations or tracking steps during breaks. Gamification encourages participation in a fun, interactive way.
6. Movement as a Networking Tool
"Walk & Talk" formats, where small groups discuss topics while walking, combine networking with physical activity. Conversations in motion often feel more relaxed and creative than those at a table.
Win-Win: Benefits for Organizers and Participants
Incorporating movement has multiple effects:
- Health: Reduced risk of back pain and circulatory problems.
- Focus: Improved concentration and information retention.
- Interaction: Increased energy, engagement, and networking.
- Event Experience: Attendees remember the event more positively.
Editor’s Conclusion: Sitting will remain a part of business meetings, conferences, and educational events, but the future lies in movement-friendly event concepts. Organizers who intentionally incorporate standing sessions, active breaks, and flexible setups create healthier conditions while enhancing the overall event experience.
Cover Image: Sitting less and standing more at business events has numerous positive effects. (Collage: EventMasterBook.de / .com editorial team; Photos: Canva stock)
Related topics: Business events, conferences, event planning, event design, less sitting, more standing, physical activity at events, healthy event designs, event experience, feel-good-management, wellbeing, motivation, attention, focus, interaction, event impact
Summary: Ideas for Healthier Business Events. 'Less Sitting – More Standing' at business events has numerous positive effects, including more attention, interaction and physical well-being (feel-good moments). This expert article explains various approaches to reducing sitting at business events, such as meetings and conferences, and integrating more physical activity.
Please note: This text was translated from the German EventMasterBook.de Event Magazine (see article: Gesündere Business Events – Weniger Sitzen, mehr Stehen und Bewegung). Please excuse any translation errors.
