Not one, but thirteen new wax figures of Taylor Swift were unveiled this week – simultaneously – at 13 Madame Tussauds locations across the globe. This worldwide rollout, spanning 13 cities on four continents, lets Swifties live their "wildest dreams". It marks the largest coordinated figure launch ever staged at once in the history of the world‑famous entertainment brand.
Major news for Taylor Swift fans everywhere: This week, the internationally renowned entertainment brand Madame Tussauds unveiled the largest figure launch in its history. A total of 13 new Taylor Swift wax figures were revealed at 13 locations across four continents – at the very same time.
This parallel, multi‑site launch is the most ambitious project in Madame Tussauds' 250‑year history. It honors Taylor Swift as one of the most influential artists of the 21st century.
The exceptional artist recently concluded her record‑breaking Eras Tour with 149 sold‑out shows across five continents. Madame Tussauds is immortalizing the iconic moments of this historic tour for fans around the world.
Laura Sheard, Global Brand Director at Madame Tussauds, explains: "Taylor Swift is far more than a music star – she is a cultural icon. For centuries, Madame Tussauds has been holding a mirror up to the world of fame, honoring those who shape our culture. Taylor Swift’s influence extends far beyond music, touching fashion, film, social causes, and even business. The global success of her Eras Tour is the perfect reason to celebrate her with 13 figures – her lucky number – across four continents, giving Swifties worldwide this unique experience. We are confident they will love it – just as much as we do!"
A team of over 40 Madame Tussauds artists worked on the project for 14 months. Each of the 13 figures wears a fan‑favorite outfit from the Eras Tour. Inspired by Taylor Swift’s Eras Tour performance in Hamburg, Germany, in July 2024, the new wax figure at Madame Tussauds Berlin is dressed in a detailed replica of the silver, crystal‑studded double‑breasted Versace blazer – complete with bodysuit underneath. The outfit is finished with knee‑high Christian Louboutin boots adorned with hand‑applied silver rhinestones. Taylor Swift’s custom‑decorated microphone completes the look.
Danielle Cullen, Senior Figure Stylist at Madame Tussauds, says: "This project marks a milestone in our more than 250‑year history – perfectly befitting Taylor Swift’s extraordinary status. Together with renowned fashion houses such as Roberto Cavalli, Vivienne Westwood, Versace, Christian Louboutin, Alberta Ferretti, and Etro, we have recreated the most iconic outfits of the Eras Tour in meticulous detail. Many looks were customized for their respective cities – allowing Swifties around the world to relive this historic tour in a way only Madame Tussauds can offer."
The unveiling of 13 figures sets a new record for Madame Tussauds. In 2023, seven Harry Styles wax figures were revealed simultaneously, and in 2011, eight Lady Gaga wax figures. Thirteen parallel figure unveilings in a global multi‑hub event has never been done before.
The new Taylor Swift figures are now on display in Amsterdam, Berlin, Blackpool, Budapest, Hollywood, Hong Kong, Las Vegas, London, Nashville, New York, Orlando, and Sydney. One additional touring figure is starting out in Shanghai and will be on display at Madame Tussauds Berlin from July 24, 2025.
For more information and inspiration, visit Madame Tussauds Berlin on social media:
- Twitter/X: x.com/tussaudsberlin
- Instagram: instagram.com/tussaudsberlin
- Facebook: facebook.com/TussaudsBerlin
- TikTok: tiktok.com/@tussaudsberlin
Cover image: 13 Taylor Swift wax figures were unveiled simultaneously at 13 Madame Tussauds locations worldwide (Image credit: Madame Tussauds / Merlin Entertainments Group)
Related topics: multi‑site launch, Madame Tussauds unveiling, Taylor Swift wax figures, record‑breaking project, 13 figures in 13 locations simultaneously, unveiling event, decentralized event, multi‑site event, multi‑hub event
Summary: On July 23, 2025, Madame Tussauds celebrated Taylor Swift with a record simultaneous unveiling of 13 new wax figures across 13 cities worldwide. Fans can now experience iconic Eras Tour looks in locations from Berlin to New York, marking the brand’s largest multi‑city launch in history.
Please note: This text was translated from the German EventMasterBook.de Event Magazine (see article: Madame Tussauds enthüllt zeitgleich 13 Taylor Swift Figuren in 13 Städten weltweit). Please excuse any translation errors.
