Many people still find it challenging to attend in-person events even after most Corona restrictions have been dropped. People have become too accustomed to sitting in front of a screen in the (home) office and participating in real life from a safe distance. AR technology can motivate people to get out of their chairs and enjoy new experiences.
Many people are familiar with the fascination of "Augmented Reality" (AR). On Instagram or TikTok, for example, there are playful AR applications that turn your face into a cartoon character. But at trade fairs and events, in city and cultural marketing, much more is possible using AR technology. 3DQR, a company from Magdeburg / Germany, wants to give Augmented Reality a more wide-ranging use in everyday life and in a business context. Both informative and entertaining AR applications are useful to create a special added value for event target groups.
As an example, the 3DQR’s AR experts have placed "virtual dinosaurs" in the German cities of Magdeburg and Halle, which become visible via using a smartphone. The required 3DQR Plus App is available free of charge in the PlayStore and AppStore.
Information signs conspicuously displayed on the floor or on pillars and posters motivates event visitors to try out the innovative AR technology and watch primeval giants acting in real-life proportions. But AR at Events is not limited to a "Meet & Greet" with dinosaurs. In the context of trade shows or exhibitions, for example, new products and other exhibits can be awakened to life. Or at networking events and business festivals, historical celebrities can be placed in certain areas of the venue to communicate with the visitors.
A video of the 3DQR augmented reality dinosaurs in the city of Magdeburg can be watched on YouTube.
Image: AR Locations by 3DQR – screenshot from the YouTube video (see above).
Related topics:
Event app, AR, VR, events, Augmented Reality, Virtual Reality, QR codes, Event ideas, Visitor experience, event management, event planning, event marketing, cultural marketing, city marketing, destination marketing, trade fairs, exhibitions, business events, meet & greet, wow effects
(Please note: This article was translated from the German language. Please excuse any errors. The original text can be found at: eventmasterbook.de/magazin)
