After the very successful launch of EventMasterBook.de last year, the AdCoach Academy (adcoach.de), Germany, has now launched the international EventMasterBook.com website – a new knowledge hub for International Events, Green Events, Hybrid Events & Digital Events. Users can find here practical books on current event management topics, event management online courses and seminars as well as the free Event Magazine with inspiring articles and useful expert tips.
The EventMasterBook.com site is a brand new knowledge base for event management professionals around the globe. It provides numerous checklists, tips and tools for the practical work of the event manager’s job. With the (free and fee-based) Event Management self-paced online-seminars and the free digital Event Magazine, event managers in companies, agencies and public institutions are empowered to master the new challenges and the ongoing trends in the international event business, like Green Events, Hybrid Events and Digital Events.
The key success factors in professional Event Management are three: 1) more interactivity, 2) more sustainability and 3) more digitization. The worldwide Corona pandemic has complicated many event projects, but there was also a huge creativity boost. Now the new opportunities are to be exploited, more creative event concepts have to be developed.
Contrary to any expectations, event budgets are not reduced by most of the companies, but invested in new event formats. The "new normal" in the Event business is a great opportunity for every event manager to impress clients and cooperation partners via highly innovative event formats – on site, hybrid or digitally.
Especially Business Events will always be an indispensable communication platform for international companies and brands. No other communication activity has such an intense and long lasting effect. Live marketing (incl. business events, conferences, workshops, roadshows, tradeshows etc.) is an indispensable part of the marketing communication mix. Thus, the event sector offers great career opportunities for creative minds and people who want to make a difference. Business events connect people in a very unique way. There is often a special kind of "magic" when the event concept works out and the mood of the participants is brilliant. Even experienced event professionals can hardly explain this phenomenon. But it always makes them feel good!
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Photo (credits): canva.com / AdCoach (adcoach.de)