The Bauer Group is once again making a statement at Europe’s leading digital and marketing festival. For the third consecutive year, the traditional dairy company returns as a partner to OMR 2026, seamlessly blending sustainable transformation with high-impact brand building.
At OMR 2026 (5th–6th May, Exhibition Centre Hamburg), popular dairy brand Bauer is unveiling a significant milestone in its corporate history: the construction of a dedicated production facility for plant-based products in Wasserburg am Inn. This strategic move underscores the company’s commitment to a sustainable future, focusing on local raw materials, reduced CO2 emissions, and optimized supply chains.
The Future of Nutrition on the OMR Blue Stage
One of the highlights of this year’s festival is the panel talk titled "The (Plant-Based) Future of Nutrition: Bauer Group feat. LEA live on stage." On May 5th, the Blue Stage will host a high-profile discussion on how taste and corporate responsibility can be reimagined for a modern community.
The session features an impressive lineup, including sustainability expert Daniel Anthes and longevity specialist Dr. Kati Ernst. The discussion will be enriched by German pop star LEA, who will share her perspective as a consumer and close the session with a live mini-concert.
Tasting the Tomorrow, Today
Beyond the stage, Bauer is bringing its vision to life across the festival grounds. Visitors will have the exclusive opportunity to be among the first to sample new plant-based product premieres. With a premium food stand and specialized catering, Bauer is turning the "Future of Tomorrow" into a tangible (and edible) experience for the OMR community.
Tim Schwertner, Chief Commercial Officer of the Bauer Group, emphasizes the importance of the partnership: "OMR is the ideal place for our next steps. The festival’s dynamics and its target group perfectly match our vision of bringing enjoyment and responsibility together."
Sustainability as a Brand Core
The new factory in Wasserburg is not just a production site; it is a symbol of the Bauer-Schweizer* heritage evolving into a modern, plant-forward future. By utilizing regional ingredients and innovative processing, the company is securing its position as a pioneer in the dairy and alternative-dairy market.
*The Bauer Group was originally founded as Bauer-Schweizer.
Cover Image: Plant power meets digital community – The Bauer Group featuring singer LEA at OMR 2026 (photo: (Calvin Müller, source: Bauer Group)
Related topics:
Sustainable Events, Sampling, Catering, Brand Experience, Brand Partnerships, Future of Nutrition, Corporate Transformation, OMR Festival Highlights, Brands at Festivals, Business Festival, Digital Marketing Community, Festival Marketing
Summary:
Bauer Group at OMR 2026: Tradition meets transformation. Discover how the dairy pioneer is engaging the digital community with plant-powered innovation, featuring an exclusive appearance by LEA and live expert sessions.
Originally published on EventMasterBook.de | Translated and edited for EventMasterBook.com.
Read the original article (German): Plant-Power trifft Digital Community – Bauer mit LEA beim OMR 2026
