The trade fair industry is in a state of flux. More and more companies are realizing that the financial effort associated with a trade show participation is often significant and does not lead to the desired return on investment (ROI). This is changing the nature and implementation of trade shows – digital formats are increasingly in demand. Smart tools, such as the Pocket Booth from Vuframe, can help with the implementation of these formats.
High construction costs, the manpower required, the limited exhibition period: these are good reasons for companies to look for digital alternatives or supplements to the classic trade show booth.
A change in thinking has also emerged on the part of visitors. High travel expenses, suboptimal meeting conditions at real trade show booths, and the worldwide Corona pandemic-induced habituation to digital meetings have caused trade show attendees to travel less and increasingly turn to virtual alternatives.
Although there are still many good reasons for attending real trade shows, digital trade shows have the advantage that they can bring suppliers and customers together at any time and thus have an impact far beyond the actual trade show period. They can also be ideally used as a supplement to the classic trade fair appearance and additionally strengthen its effect.
Vuframe’s digital tool "Pocket Booth" brings the digital trade show experience into one’s pocket – via smartphone and tablet. Pocket Booth focuses primarily on an intuitive, visual experience. Enriched with motion pictures and intuitive to use, the digital trade show is designed to give users the best possible overview of what exhibitors have to offer without having to travel and attend in person.
Among other things, Vuframe lists 10 advantages that argue for a virtual trade show debut via Pocket Booth. Read the full article at: www.eventmasterbook.de/magazin
Cover image: Xpert.Digital/Vuframe (Copyright: Xpert.Digital – Konrad Wolfenstein)
Related topics:
digital trade shows, digital events, virtual events, exhibitions, trade fairs, digitization, events, event tech, event apps
