The international snack brand Pringles is proving that creative live events can create a high-reach Wow! moment even without a large audience. An exceptional light performance in London draws attention to the new Mind Popping campaign.
The light spectacle was realized on February 9, 2022, on the occasion of the launch of the new Pringles campaign "Mind Popping". With the campaign as a whole and the light show as a "big bang," KELLOGG’s snack brand wants to show that everything it does is "mind popping."
Animations by content creators Ollie.B from the UK, Andres Moreno from Spain and Pietro Cataudella from Italy on the theme "Pringles is the most ingenious snack in the universe" were used for the light show. These were projected as a 5-minute film onto the futuristic, giant roof façade of the Olympic Velodrome in London.
The light show took place at 8:30 p.m. on Feb. 9, 2022. Fans can watch the stream on Pringles' YouTube and Facebook channels.
Stephen Duggan, Pringles European Marketing Director, says: "We want to wow people, just as our brilliant product does every day. The 'Mind Popping' campaign is the perfect platform to do that. We see this as a step forward – not only for the brand, but also for the entire product category. 'Mind Popping' will arouse the curiosity of our consumers in a way that only Pringles can."
Image: Scene from the Pringles Mind Popping campaign video showing the spectacular light show in London (Source: Youtube)
Related topics:
Event, Live Event, Outdoor Event, light show, eye-catcher, video, streaming, London, Pringles, snacks, #PringlesMindPopping, campaign, marketing, live marketing
(This article was translated from the German language. Please excuse any errors. The original text can be found at: eventmasterbook.de/magazin)
