Radisson Hotel Group is reshaping the future of hospitality and travel marketing with the launch of Creator Hub, a groundbreaking platform that connects emerging content creators with the brand’s expansive network of hotels worldwide. This innovative initiative is a game-changer for influencer marketing, focusing on fostering authentic and community-driven storytelling.
The new Radisson Creator Hub offers creators – defined as those with between 1,000 and 30,000 engaged followers on platforms like Instagram and TikTok – a unique opportunity to collaborate with Radisson Hotels & Resorts. The program shifts away from traditional monetary compensation and instead rewards creators with curated hotel stays, enabling them to blend their passion for travel and hospitality with content creation. In exchange, these creators are tasked with producing compelling visuals and narratives that align with Radisson’s core values, including design, wellbeing, local culture, and gastronomy.
Through this initiative, creators also enjoy exclusive VIP benefits through the Radisson Rewards program, including upgrades, early check-in, and personalized experiences, which further enhance their storytelling potential. A built-in gamification system offers additional incentives, encouraging consistency, creativity, and engagement.
With Creator Hub already active in over 210 hotels globally, the platform is set to complement Radisson’s ongoing influencer marketing efforts, taking its content ecosystem to the next level by prioritizing accessibility and authenticity. The result? A stronger connection with global audiences and deeper brand engagement across key markets.
Roberto Tamayo, Director of Global PR, Social Media & Influencer Marketing at Radisson Hotel Group, says: "With Creator Hub, we’re opening the door to a new kind of collaboration, one that’s more inclusive, more authentic, and more aligned with the way people experience and share travel today. This initiative reflects our commitment to innovation and community, empowering a new generation of storytellers to bring our brand to life in meaningful ways. It’s not just about marketing; it’s about building lasting relationships and shaping the future of hospitality."
The Radisson Creator Hub is designed to seamlessly integrate technology, storytelling, and loyalty into a scalable platform. The program empowers creators to engage with Radisson’s diverse portfolio of hotels, generating consistent, high-quality content for use across local, regional, and global channels.
Sandie Jacques, General Manager of Radisson Blu Hotel, Paris Marne-la-Vallée, explains: "We’re thrilled to be part of Radisson’s Creator Hub. This collaboration gives us the opportunity to showcase the personality and spirit of our hotel through authentic storytelling. It’s a fantastic way to engage with a new generation of travelers seeking real, memorable experiences."
As travelers increasingly seek content that feels more authentic and less polished than traditional advertisements, Creator Hub connects with them through trusted, relatable voices. Radisson Hotel Group recognizes this shift and has adapted its marketing strategy to focus on community, credibility, and creativity – leveraging social media influencers to create content that resonates with today’s private and business travelers.
Co-developed with Apple Tree, a strategic communications agency, Creator Hub is built with scalability in mind, evolving alongside new trends in hospitality marketing and content creation. Looking toward 2026, Radisson plans to expand the program into new markets and launch themed activations and brand partnerships, offering even more creative opportunities for creators.
The Radisson Creator Hub is live now, inviting creators to join the movement and help shape the future of hospitality content.
How to join? Interested creators with 1,000 to 30,000 followers on Instagram or TikTok can apply by contacting social.media@radissonhotels.com
Cover Image: Radisson Creator Hub, Screenshot from website, November 15, 2025 (Image source: https://www.radissoncreatorhub.com)
Releated topics: Creator Hub, influencer marketing, content creators, Radisson Hotel Group, hotel marketing, authentic content, travel storytelling, influencer collaboration, social media influencers, hotel experiences, brand engagement, hotel content creation, hospitality marketing, venue marketing
Summary: Innovative Marketing Strategies for the Modern Hospitality Industry. Radisson Hotel Group has launched its new Creator Hub, a platform connecting content creators with 1,000 to 30,000 followers on Instagram and TikTok. In exchange for curated hotel stays, creators produce authentic content aligned with Radisson’s brand values. The initiative promotes creative collaboration and helps Radisson engage with today’s travelers through real, relatable storytelling.
Read this article in the original German version at EventMasterBook.de: Radisson startet Creator Hub und setzt auf Nano-Influencer
