At music festivals, body care is always such a thing. For some fans, sweaty torsos and smelly socks are simply part of the experience. But many others worry about their perfect festival look and more pleasant body experiences.
For the perfect look and feel, the German drugstore brand ROSSMANN wants to provide a convenient refreshment at the Northern German DEICHBRAND Festival, which aims to heat up the 60,000 expected visitors from July 21 to 24, 2022. Under the motto "Rock and Refresh," ROSSMANN is placing an open-air bathroom directly on the event grounds.
As the main sponsor of the festival, ROSSMANN wants to provide very special freshness and brand experiences with the new Rock and Refresh Area. The exclusive shower and styling area is designed to make a visit to the festival even more pleasant and enjoyable. Accompanied by a chill-out lounge, the open-air wellness area is the perfect place to cool down after listening to music by top acts such as Kraftklub, Apache 207 and Nightwish.
For a small fee, festival visitors have access to various individual shower cabins, changing rooms and blow-dry stations. The styling area is equipped with ROSSMANN products and ensures the right festival look directly on site. There are also promotions outside the official "Rock and Refresh" area: So-called Refresh Runners are out and about at the campsites, giving campers a "foamy freshness kick." How that feels exactly, one probably has to experience on site.
Petra Czora, Head of Marketing at ROSSMANN, explains the event concept: "We are delighted that the DEICHBRAND Festival is back after two summers of silence and that we can help to enhance the experience for visitors on site. The hygiene infrastructure at festivals is often very basic and challenging. We are remedying this by offering visitors exclusive body care and styling options in our 'Rock and Refresh' area – providing a very special ROSSMANN brand experience."
Image: The German drugstore brand ROSSMANN is donating a "Rock and Refresh" area to all festival fans at the Northern German DEICHBRAND Event 2022 (Image copyright: Dirk Rossmann GmbH)
Related topics:
Festival event, festival, music festival, sponsoring, sponsorship, event ideas, wellness lounge, beauty lounge, open-air lounge, chill-out lounge, sampling, promotion, marketing, brand experience, Rossmann, Deichbrand festival event
