Major public events combined with strong media partnerships provide the perfect platform for consumer brands to excel in sponsorships. On December 31, 2024, as the countdown to 2025 begins at Berlin’s iconic Brandenburg Gate, the German skincare brand "sebamed" will take center stage as an official partner. This marketing collaboration offers sebamed not only the opportunity to engage with a broad audience but also to interact with them directly. Partnering with ZDF, one of Germany’s most prominent broadcasters, amplifies the campaign’s impact significantly.
Europe’s largest New Year’s Eve celebration, combined with the extensive reach of one of Germany’s top TV channels, provides the ultimate sponsorship package for a strong brand presence. The event’s unparalleled media power ensures a memorable and wide-reaching impact for the German skincare brand "sebamed".
"Celebrate at the Gate" is Europe’s largest New Year’s Eve celebration, and sebamed is once again proud to partner with this spectacular event. The public celebration at Berlin’s Brandenburg Gate annually attracts millions of television viewers, hundreds of thousands of social media users, and tens of thousands of in-person attendees. Set against the backdrop of the iconic Brandenburg Gate, the program features performances from German music stars such as Maite Kelly, Alex Christensen, Bausa, and Sarah Engels.
On December 31, 2024, an estimated 65,000 visitors are expected to experience sebamed’s live presence. The brand will be prominently featured on massive LED screens both on and around the stage, as well as on the event’s social media channels, official website, and logo wall for the press. Leading up to the event, 1,200 OOH posters around Berlin – featuring integrated sebamed branding – will create widespread awareness and anticipation.
Highlights of the Sponsorship
A special feature of this year’s partnership is the sebamed sweepstake in cooperation with ZDF, the official broadcaster of the TV New Year’s Eve show "Welcome 2025". There are three cash prizes worth 10,000 euros each and three vouchers worth 1,000 euros for the sebamed online store to be won.
Running from December 15 to 31, 2024, the sweepstake will be promoted through 31 TV commercials that highlight both the sweepstake and sebamed’s skincare products. Additionally, sebamed ads will be shown on stage screens before the show and on five additional screens along the event’s party boulevard. An extended version of the sweepstake on ZDF’s homepage will further enhance reach and engagement with the target audience.
On-site, a sebamed promoter team will distribute product samples, while exclusive sebamed goodie bags will be gifted to VIP guests. Adding a fun and interactive touch, the "sebamed Sea Salt Shower Bottle" walking act – the brand’s unofficial mascot – will entertain partygoers and create opportunities for unique selfies.
About the brand "Sebamed"
Sebamed produces medical skincare and cleansing products in Germany. According to the company, sebamed currently offers over 100 products available in more than 100 countries. All products have been dermatologically and clinically tested in over 400 studies, proving their effectiveness and compatibility with the skin’s natural pH level of 5.5.
Cover Image: Who Partners with Europe’s Largest New Year’s Eve Celebration in Berlin? Photo Collage: Editorial Team EventMasterBook.com / AdCoach Media (Photos: canva.com)
Related Topics: Event Sponsorship, New Year’s Eve Celebration, New Year’s Event, 2024, 2025, ZDF, Sponsorship Package, sebamed, Event Sponsor, Marketing Collaboration, Public Event, XXL Sponsorship, Brand Activation, Experiential Marketing, Brands and Events, Sponsoring Trends
Summary: XXL event sponsorship – Europe’s largest New Year’s Eve celebration in Berlin, in cooperation with ZDF, provides the German skincare brand "sebamed" with an XXL brand presence and direct target audience engagement.
This text was translated from the German EventMasterBook.de Magazine (see article Sebamed kooperiert mit Silvester-Party in Berlin). Please excuse any translation errors.
