Today, the OMR Festival has returned to the city of Hamburg after a two-year pause caused by the Corona pandemic. The OOH / DOOH specialist Ströer will be present at the exhibition event with its own booth in Hall A1 on May 17 and 18, 2022. There, not only the variety of sustainable out-of-home media will be shown, but also how to clean the air via innovative XXL posters.
At its own OMR booth, Ströer is presenting a 110-square-meter PVC-free giant poster from Ströer subsidiary blowUP Media. The poster not only forms the visual frame of the trade show booth, but also has a permanent air purifying effect due to its special coating in combination with light. The cleaning process is completely passive, which means that (exclusively) the natural movement of the air is used for the cleaning process.
Anyone who wants to know in more detail how the air-purifying XXL poster works can find information at the blowUP Media The Pure website. Here one learns that The Pure titanium dioxide coating activates pure oxygen by means of light energy from the ambient air, which decomposes all organic deposits on the coated surface by oxidation. This process is called "cold combustion". The coating itself does not deplete, as it only serves as a catalyst. As soon as light hits the coating, photocatalysis starts. According to the supplier, The Pure is non-toxic and harmless to people and the environment.
The Ströer trade show concept was developed in cooperation with Artlife. The result is a spacious communication oasis in the middle of Hall A1, which still offers space for a beach party in the evening on May 17. The booth, which covers a total of 112.5 square meters, is divided into the bar and get-together areas, which flow smoothly into one another. The urban appearance is characterized by many plants, such as those used by Ströer for its green out-of-home advertising media.
Cover photo: Screenshot (05/16/2022) of "The Pure" website by blowUP Media (Source: https://www.blowup-media.de/nachhaltigkeit/the-pure/)
Related topics:
Green Marketing, Green Media, Sustainability, Marketing, OOH, DOOH, innovative media, out-of-home, advertising media, OMR Festival, Stroeer, exhibition events, trade shows, trade fairs, business festival
(Please note: This article was translated from the German language. Please excuse any errors. The original text can be found at: www.marketingScout.com)
