Virtual showrooms, trade shows or events are gaining more and more importance, new 3D technologies are revolutionizing virtual brand experiences. The creative developers at Swiss company jAMAZE are convinced that companies can take great advantage of their new Virtual Experience Center.
According to jAMAZE, the "Virtual Experience Center" goes beyond conventional virtual showrooms. It offers the customer an almost real product or brand experience. Thanks to sophisticated 3D technology and high graphic resolution, real-life and virtual experiences are merging. Visitors get the impression that they are in a real world. Various interaction options ensure a high experience value. Existing marketing content such as brochures or videos can be integrated into the 3D environment.
The innovative factor of the new virtual experience platform is the environment, which is completely designed in 3D. 3D product data or even avatars of real people can be integrated. By combining real and digital elements, the boundary between reality and virtuality blurs. The virtual environment can be defined as an aesthetic natural landscape, a futuristic-looking building or a classic production hall. The 3D representation makes it possible to discover products or objects from all sides and in real size as well as to reduce or enlarge them. Functions, processes or different variants of an object can be presented in 3D in an appealing and easily understandable way. According to jAMAZE, the combination of innovation and virtual experience leads to a unique selling proposition for companies and brands that dare to present themselves completely in 3D.
The virtual 3D experience can complement classic "real-life" customer contacts at trade fairs, live events or at the Point of Sale. A virtual showroom is also suitable as a first touchpoint for digital customers, e.g. if personal contact is not possible, or to bring website visitors closer to innovations and product highlights. This is because the virtual world of experience can be integrated into any conventional website. Access is via mail registration, if desired, so that visitors can be contacted afterwards.
Pascaline Allenspach, Head of Business Development at jAMAZE, explains: "At a time when numerous companies are trying to attract the attention of their target group via digital communication channels, the first visual impression is crucial. With a virtual experience platform, one can stand out from the competition. Companies which set new accents digitally are more likely to be noticed, they can benefit from the so-called first-mover advantage and can position themselves optimally with appropriate digital storytelling."
Cover photo: Virtual showroom created by jAMAZE with innovative 3D technologies (Copyright: jAMAZE AG | Screenshot: https://www.jamaze.ch/de/virtual-showroom/)
Related topics:
Virtual trade fairs, virtual events, digital event, 3D technology, virtual experiences, virtual showroom, exhibition, trade fair, event, avatars
(This text was translated from the German language. Please excuse any errors.)
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