Shutterstock – one of the world’s leading stock photo platforms – recently published the Creative Trends Report 2022. On the associated website, you can travel through a "metaverse" of global visual trends using an avatar. The editorial team at eventmasterbook.com explains why these are also relevant for Event Profs and their upcoming Event projects.
Shutterstock’s Creative Trends Report is based – as it is every year – on the search data of Shutterstock users worldwide (i.e. an evaluation of which images were searched for most in 2021). On this basis, Shutterstock predicts that the themes of "Time" and "Space" will dominate marketing, advertising and the entire creative business in 2022.
For Event Planners worldwide, global marketing trends are always relevant because they reflect the current spirit of society. The innovative presentation of the Shutterstock creative trends 2022 is already very interesting: The presentation was not by means of a simple slide show, but on a website in the style of a "Metaverse" that you can explore with an Avatar. The trend that emerges from this clearly shows the growing acceptance of digital 3D rooms/spaces. The "Metaverse" concept could become the new standard for digital, virtual and hybrid events.
Furthermore, visual trends per se are relevant for the event industry. After all, the most sought-after images are a good indicator of the interests and desires of target groups worldwide (for both B2B and B2C). Flo Lau, Creative Director at Shutterstock, summarizes the key trends as follows: "When we took a closer look at what the global Shutterstock community is looking for, it became clear that 2022 will be a year of crossing traditional boundaries and exploring the unknown. There’s a sense of wanderlust and a desire to explore the fantastic, and this year’s trends captured just that. From the barren desert landscapes of the West to the neon reflections of a futuristic skyline, this year we’ll be testing the limits of our imagination."
Specifically, the Shutterstock Creative Trends 2022 are divided into six categories that can be assigned to the two overarching themes of "Time" and "Space." The 6 categories (in the original title) are:
- Creative Trend 1: Fantastic (14th century / Middle Ages)
- Creative trend 2: The Macabre (creepy, horror and thriller)
- Creative trend 3: Way Out West (18th-19th century / Western themes)
- Creative trend 4: On The Road Again (travel, discovery)
- Creative Trend 5: Cyberpunk Is Not Dead (high-tech aesthetics)
- Creative Trend 6: What’s Cookin' (cuisine, cooking, regional specialties)
From these 6 visual trends (design trends, creative trends), event profs can gain a lot of inspiration for programme design (main programme and supporting programme), multisensory presentation (decoration, technology, catering, etc.) and event marketing (design of invitations and event websites).
On the Shutterstock Creative Trends website, you can explore all 6 creative trends in detail.
Related topics:
Event trends, inspiration, event ideas, programme planning, creative trends, design trends, social trends, imagery, design, event marketing, event planning, event management, Shutterstock, visual trends, digital events, metaverse
Author (Copyrights): eventmasterbook.com editorial team (Jan 26, 2022)
(This article was translated from the German language. Please excuse any errors. The original text can be found at: eventmasterbook.de/magazin)
