Despite the impact of the Corona crisis, the event industry remains an inspiring and dynamic field for creative individuals who enjoy making a difference and contributing positively to society. This article from the eventmasterbook.com editorial team outlines five good reasons for a career switch to event management and emphasizes the personal qualities that one should bring as an event manager.
As the new year approaches, many employees are contemplating their future, with numerous individuals seeking new professional challenges. A job change to professional event management can be a rewarding career move, as the events industry has recovered after the constraints imposed by the Corona pandemic, and forecasts predict steady growth for the sector in the coming years. The reason behind this is the increasing recognition by companies and organizations of the importance of events for their marketing, such as building new business and customer relationships or strengthening existing relationships. To seize these opportunities, there is likely to be a resurgence of events, leading to an increased demand for talented event managers.
From an employer’s perspective, it becomes crucial to attract the best talents with an attractive yet realistic job description. Compelling arguments for a career in event management aid in employee acquisition. However, it is also important to address the requirements that come with the profession. The following arguments support entering the field of event management while also sharpening the focus on the personal qualities that determine success and job satisfaction in event management:
1. Event management provides an ideal professional platform for creative minds. The ability to develop innovative concepts and create unique experiences is essential for success as an event manager. Those who enjoy turning creative ideas into reality and consistently strive to captivate people with novel experience concepts will find their dream job in the event business.
2. Events exist in nearly all industries, whether in the form of trade fairs, conferences, educational or networking events, or in the format of entertaining events. As an event manager, one typically has the opportunity and responsibility to create various event formats and experience concepts. The job is never dull, offering unparalleled variety and contemporary relevance. However, one must appreciate this diversity of tasks and be willing to stay informed about new trends, societal and technological developments. Those with a broad spectrum of interests, including media, arts and culture, music and culinary arts, travel and leisure, innovative locations, and trendy new destinations, are well-suited for a job in event management.
3. Event management is a "People-Business." This means constantly dealing with diverse individuals and being able (and enjoying) building personal relationships with customers, suppliers, artists, and other professionals. If one doesn’t enjoy talking, prefers working alone, and is more self-focused than a collaborator, the event business may not be the ideal field.
4. Agility is highly valued, as in many other business areas, in event management. Briefings and requirements for new event projects are rarely set in stone, which means that the initial plans at the start of the project may be different to the client’s final requirements. This is due to the increasing speed of the entire business world. Rapid developments in markets, technologies, and conditions often make last-minute changes to trade fair and event concepts indispensable. People with an "agile mindset" are particularly sought after in the event business. Those who possess the ability to flexibly respond to changing requirements are highly appreciated by customers and colleagues, likely leading to rapid career advancement.
5. The opportunity to continually create new positive experiences for people makes a role in event management so attractive. In few other professions do individuals receive such frequent and quick positive feedback for successful projects. The joy that many people feel during and after attending a great event is often shared willingly. This praise also brings happiness to the event crew. Therefore, for those seeking a challenging job with a "dopamine guarantee," event management provides an extra dose of happiness, especially for those who are relatively stress-resistant and view the usually hectic times before the event as a necessary "investment."
Finally, the question remains as to how one can enter the field of event management. The fact is that the event management profession also offers good opportunities for career changers. Those who have not completed education or a degree in event management can quickly acquire the essential knowledge and numerous practical tools for everyday tasks through practical further training (for example, with the Event Master Course by AdCoach Academy, here on the platform).
It is advisable to enter the job not as a lone ranger but to find a place within an experienced event team to receive intensive support with the initial projects. Continuous practice will gradually bring the necessary experiences needed to master challenging event projects, eventually handling them independently or taking the lead with the right sense for the relevant details.
Cover image: Career planning 2024 – Five good reasons for a job change to event management (Collage: eventmasterbook.com editorial team)
Related topics:
Career planning, event management, event planning, event planner, event manager, jobs in the event business, MICE, job description, skills
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